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SRX moves forward with ETFs built around Eric Jackson’s AI model

by CranDiscuss
Illustration of Eric Jackson in blue behind a red banner reading ETFs?

There’s a new development in the Eric Jackson/SRX mystery we’ve been following.

This morning, SRX announced its long-anticipated plan for Jackson: a suite of ETFs funded by the company with $1.5 million.

1.5? That sounds paltry for an “family of actively managed Exchange Traded Funds.” SRX calls it initial capital, without spelling out how much buys fund holdings (or what they are) and how much pays launch expenses. Jackson will manage the ETFs and presumably market them to other investors (though he hasn’t yet posted on X about it despite making several posts since the announcement).

The new name in this chapter is Andy Kim, whose Kupa AI will handle launch logistics. Kupa’s founder and chief product officer previously managed hedge funds at Millennium and Paloma, according to his company biography. 

Kupa is an AI holding company whose businesses include the Unlok investing app, financial infrastructure and AI-generated learning. SRX describes Unlok’s offerings as spanning stocks, bonds, and prediction markets.

First up, in early 2027: a digital-asset ETF using the EMJX model to adjust market exposure and hedge crypto risks. 

For SRX shareholders, there’s another promise to follow: the company intends to distribute its ETF holdings to them, but details on this are scant…

Filed underAndy KimEMJXEric JacksonKupa AISRX GlobalUnlok
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Boardroom intrigue

New SRX investment raises more questions on EJ

by LewDiscuss

A curious development in the Eric Jackson–SRX mystery is yesterday’s announcement that SRX has invested in a company called Onconetix, betting on its pending acquisition of Realbotix. The pitch? Robotic eyeballs with an AI vision system. Mmmmk.

No investment size or purchase price was disclosed, nor was any word of Eric Jackson’s involvement. Given his history as a high-profile investor, you’d think there would at least be a cursory mention of his endorsement. In fact, he didn’t even seem to re-circulate the news on either his X or LinkedIn pages.

Filed underEric JacksonOnconetixSRX Global
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Boardroom intrigue · Stock moves

What’s going on with Eric Jackson and SRX Global?

by Lew2 comments
Blue-and-black editorial caricature of Eric Jackson beside a question mark.

I haven’t kept up with Eric Jackson closely, but he seems to be up to some…interesting things. I first remember him from his absolutely devastating presentation on Marissa Mayer’s terrible tenure at Yahoo. Last year, I was surprised to see him pop up with the crowd pushing Opendoor on socials, going so far as to (bizarrely) post videos of himself outside Drake’s house.

This morning I was looking through random microcaps and came across SRX Global (SRXH), which earns most of its paltry revenue from selling dog food. Jackson has been closely tied to SRX since the firm purchased his AI-crypto-type company, EMJX, in June. What the hell?

The stock has been in total freefall since the deal closed. The December 16 deal announcement initially sent it up 23.8%, to $22.62. Through September 23, it has lost 92.5% of that value. 

SRXH price chart, 2025-12-16 — 2026-09-23: 22.62 to 1.70 USD, a -92.5% change. Basis: Daily close · split-adjusted · excludes dividends.
I’d always assumed EJ was a winner, but the stock has fallen sharply overall since the deal announcement. 

Digging deeper, I found something else that raised more questions. Jackson was originally supposed to become CEO and chairman, and the company was supposed to go so far as to change its name to EMJX as part of the deal announced last December. Investors had been promised EJ would run the company.

Something happened on the way to the closing

When the deal closed in June, incumbent CEO Kent Cunningham kept his job. Jackson became president of the EMJX platform and head of asset management. The company changed its name from SRx Health Solutions to SRX Global, rather than EMJX, and kept its ticker.

The change in Jackson’s job was agreed to in a March 11 amendment that appeared in an April 14 SEC filing. Jackson signed it. What we haven’t found is a clear explanation of why. An April shareholder letter offered some language about aligning with shareholders. The August earnings call didn’t answer the question either.

Jackson gave slightly more info in a video posted June 26:

Eric Jackson, June 26, 2026. Original X post.

“I signed a deal back in December. Along the way, that deal changed. I had a decision to make.”

He doesn’t say why the change was made or who wanted it.

His tone sounds just a little bitter to me. I get the impression there was some acrimony, but there’s a chance I’m reading too much into too little. He’s plainly irritated with online critics and cites Steve Jobs and Elon Musk as models in how he’s going to ignore his critics. He does note that he bought shares of SRX himself before closing and is underwater, along with friends and family who had bought in… So I guess he’s still invested in the deal and making it work?

Jackson and CEO Kent Cunningham are appearing on a webinar September 30th and I’ll definitely be tuning in for that.

Filed underDrakeEMJXEric JacksonKent CunninghamMarissa MayerOpendoorSRX GlobalYahoo
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