Hopefully this is the most pretentious title that will ever appear on the website, but since it’s the very beginning, it’s appropriate.

And what is beginning, exactly? A business site. One that is free of the doublespeak and the press releases that litters the financial news press.

It’s too soon to lay out a comprehensive mission statement or vision – those are still being formed. Because of this, I’m calling this a “soft launch.” I’m going to take some time to build things up and go from there.